A simple way to increase adsense profits

Keywords: A/B Split testing

To make more money from an adsense advert means getting more people to click on it.

Sadly, you cannot control the words that appear in the ads. This is a shame because well crafted ads generate plenty of clicks.

However, you can control how ads look on screen and this can have a big impact on clicks. In fact, changing the colors can have a surprisingly big effect on how many times an ad is clicked and therefore how much profit you make from it. In my personal experience, changing the colour of an ad has given me anywhere between 2 and 25% more profit from a page.

Unfortunately no web guru (myself included) can really tell you which adsense colour scheme is best for your site. Each website is different and what works best for someone else's site may not be the best for yours.

What I can offer you is the method I use to find out which ad color combinations work best on my site. You can then use the same methodologies on your website to find out which colour ads will work best for your website.

The trick is to offer different colour options to randomly selected groups of customers and see which colours give you the best profit. This is called A/B split testing and it really does work. A/B split testing is used by all major companies who send out direct mailing and they are also applying the same technique to websites to produce maximum profits.

Here are the simple steps you can take to increase your adsense profits through A/B split testing.

• Create two adsense ad groups and call them something like color a and color b. Make them identical apart from the colour palettes you use. It is your choice which two colour schemes you decide to test.
• Find out whether your website host supports php or asp pages. Dont worry if you dont understand what that means. Just ask the question and get an answer
• Now, if your website supports asp pages do this
• If your website supports php pages you should drop in the following snippet of code where you want an ad to appear.

<?php
$x = rand(1,2);
if ($x == 1){
echo ('a');
// content for a goes between brackets above
}
else if($x == 2){
echo ('b');
// content for b goes between brackets above
}
?>

You will have the javascript from adsense for your two adsense ads. The javascript for colour a should replace the letter a in the fourth line of code above. The javascript for color b should replace the letter b in line 8. Upload it to yor webpage.

• Now wait a month. Look at the adsense reports and if color 1 is doing significantly better than color 2, drop colour 2 from the website (or visa versa).

A lot of people make the mistake of looking for a single 'golden bullet' that will make their websites an instant overnight success. Actually, we need to take lots of small incrimental steps to financial freedom. However, the little steps do add up.

You will notice I said 'significantly better' a minute ago. The next step is to understand how to look at what that really means.

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