It is easy to find out whether you are going to make a profit before you spend the money on an advertising or emailing or direct marketing campaign.
... Ok, read that sentence again...
Are little cartoon banknotes exploding in front of your eyeballs.
No? Well read it again, because they should be...
It is absolutely true. It is easy to find out whether you are going to make a profit before you spend money on an advertising or emailing or direct marketing campaign. You can also be 95% certain of HOW MUCH MONEY, as long as you do the maths correctly.
The secret is a small scale test. Do it. Pick a random selection from
your list and mail them your creative work. Then see how many responses you
got. Now do the following equation :
l plus or minus the square root of p times 100 minus p over n.
Alternatively, type in the number of people you sent you test to and the response rate you got in the boxes below and my lovely little computer will do the maths for you.